We build SEO foundations that deliver lasting results — from technical infrastructure to content strategy, local search to AI-engine optimisation.
What Is SEO?
Search engine optimisation (SEO) is the practice of improving your website so it ranks higher in search results — bringing more people to your site without paying for ads. It covers everything from technical infrastructure and content quality to local visibility and AI-powered search engines.
68% of all online experiences begin with a search engine.
Results from recent SEO projects
Our SEO Services
Technical SEO
We audit and fix the infrastructure that search engines rely on — structured data, Core Web Vitals, crawlability, indexation, and site architecture. Every page loads fast, renders correctly, and communicates its purpose to Google.
- Structured Data / JSON-LD
- Core Web Vitals
- Crawl Budget
- XML Sitemaps
- Canonical Tags
- Render Testing
Content SEO
Keyword research, content strategy, and on-page optimisation grounded in search intent. We identify what your audience searches for, then create content that ranks and converts — with E-E-A-T signals throughout.
- Keyword Research
- Content Strategy
- On-Page Optimisation
- E-E-A-T Signals
- Internal Linking
- Content Audits
Local SEO
Google Business Profile optimisation, local citations, review management, and geo-targeted content. We make your business visible in the cities that matter — Barcelona, London, and beyond.
- Google Business Profile
- Local Citations
- Review Signals
- Maps Optimisation
- Geo-Targeted Pages
- NAP Consistency
International SEO
Hreflang implementation, multi-locale content strategy, and geo-targeting for businesses that operate across borders. We build sites that rank in every market you serve.
- Hreflang Tags
- Multi-Locale Strategy
- Geo-Targeting
- Regional Content
- ccTLD vs Subdirectory
- Translation SEO
AI Search Optimisation
Optimisation for AI Overviews, ChatGPT citations, Perplexity, and other AI-powered search engines. We structure your content so AI systems cite your brand as the authoritative source.
- AI Overviews
- ChatGPT Citations
- Perplexity Optimisation
- Passage-Level Citability
- llms.txt
- Brand Signals
Why Invest in SEO?
Audit
We start with a comprehensive technical and content audit — crawling every page, measuring Core Web Vitals, and mapping your keyword landscape against competitors.
- Full-site crawl analysis
- Core Web Vitals assessment
- Keyword gap analysis
- Competitor benchmarking
Strategy
Based on audit findings, we build a prioritised roadmap — quick wins first, then systematic improvements that compound over quarters.
- Prioritised action roadmap
- Content calendar
- Link-building opportunities
- KPI targets and tracking
Implementation
We execute directly in your codebase — fixing technical issues, creating content, building internal links, and deploying structured data. No PDFs, no recommendations left unfinished.
- Technical fixes deployed
- Content created and published
- Schema markup implemented
- Internal link architecture
Monitoring
Continuous tracking via Search Console, rank monitoring, and monthly reporting. We catch regressions early and adapt strategy as search evolves.
- Search Console monitoring
- Rank tracking dashboard
- Monthly performance reports
- Algorithm update response
SEO vs. Paid Ads
| Feature | SEO | Google Ads |
|---|---|---|
| Cost | Monthly retainer, value compounds | Pay per click, stops when budget ends |
| Speed | 3-6 months for visible results | Immediate visibility |
| Trust | High — organic results trusted more | Lower — users know it's paid |
| Longevity | Rankings persist for months/years | Disappears when you stop paying |
| AI Citations | Optimised content gets cited by AI | Ads not cited by AI engines |
How long does SEO take to show results?
Most clients see measurable improvements within 3-6 months. Technical fixes can impact crawling and indexation within weeks. Content and authority-building compound over 6-12 months for competitive keywords.
What is the difference between technical SEO and content SEO?
Technical SEO focuses on site infrastructure — speed, crawlability, structured data, and indexation. Content SEO focuses on what users search for — keyword strategy, content quality, and on-page optimisation. Both are essential.
Do you offer SEO for multilingual websites?
Yes — international SEO is a core speciality. We implement hreflang tags, build locale-specific content strategies, and ensure your site ranks in every market you serve. Our own site ranks across 13 locales.
How do you optimise for AI search engines?
We structure content for passage-level citability, implement llms.txt, build brand authority signals, and ensure your content is the source AI systems like Google AI Overviews, ChatGPT, and Perplexity cite.
What SEO tools do you use?
We use SE Ranking for rank tracking and competitor analysis, Google Search Console for indexation data, PageSpeed Insights for Core Web Vitals, and custom-built audit tools for technical analysis.
Can you help with local SEO in Barcelona?
Absolutely. We optimise Google Business Profiles, build local citations, manage review signals, and create geo-targeted content for Barcelona, London, and any city where your business operates.
Ready to grow your search visibility?
Get a free SEO audit and see exactly where your site stands — plus a prioritised action plan.
Get Your Free AuditWe design and build digital products that move fast and feel right. Strategy, design, and engineering — under one roof.
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